Loin Cloth & Ashes is an African based fashion and lifestyle brand for individuals who seek a modern, functional and relevant design with a neo-African point of view.
Exploring new classics in attractive prints on wardrobe essentials, home wear and toys, we create pieces that are made to last beyond a season. We merge some traditional methods and new techniques to form exaggerated shapes for our more modest pieces, while still maintaining our simple cuts. Applying a subtle architectural quality that pays tribute to our rich natural habitats and history while creating a contemporary, warm visual.
Since launching in 2008, we have approached the ethos of the LCA aesthetic with a liminal, upbeat and conscious attitude.
Welcome to Loin Cloth & Ashes!