Anissa Mpungwe, founder of Loin Cloth and Ashes was born in Tanzania and raised in South Africa. Her career started at the age of 19. She worked for various fashion houses, magazines and apparel factories within Africa, America and United Kingdom.
Her brand has been involved in fashion weeks in South Africa, Mozambique, Angola, Italy, Sweden and New York.
Her first flagship store opened in 2012, that same year, she got a nod from singer Solange Knowles when gracing her designs for the Elle Magazine South Africa cover. As well as stars like Anele Mdoda, Bridget Masinga, Lira, Simphiwe Dana, Amel Larrieux, Sheron Smith, Yukimi Nagano from Little Dragon and Michelle Obama.
With many accolades, such as winning Emerging Designer of the year Africa in 2013 awarded by Africa Fashion International. Collaborating with MRP Group and producing three ranges, reaching countries such as Nigeria, Namibia, Botswana, 40 stores in South Africa and online globally. Anissa was chosen to gift the first lady of United Stated of America, Michelle Obama during their first visit to Johannesburg. She was a MTV Awards Transform Today nominee 2014. She also aligns the LCA brand with companies such as LG, Samsung, Maserati, Converse, Nestle, BET, Bobbi Brown, Nike and Puma of which she has collaborated with.
In 2016, LCA further expanded the business offering into the digital space and launched an ecommerce website that reaches over 26K customers worldwide.
In 2019 she became part of Africa Rise Project in Sandton Mall and Marshall Town.
Anissa is currently between her Johannesburg and Dar es Salaam studios and solely produces in Africa.